I’m a producer and director specializing in audience growth and development through innovative, original video storytelling.

I’ve spent the past year producing original video series for Vox media’s fashion site Racked. I launched Racked’s first Facebook Watch show titled ‘Your Brain On Shopping‘ and spearheaded one of Racked’s most successful series called ‘Dress The Part,’ which averages at a million views per episode.

Prior to joining Vox, I launched a series for  Popsugar studios titled Hannahgram. I created original video content for The Huffington Post, which can be seen here. I’ve also worked for Animal New York,  Paste Magazine and Stylecaster to name a few.

I excel at content ideation, series development and establishing of strategic video workflows within large media brands. One of my strengths is quickly understanding a publisher’s voice and creating content that deeply resonates with it’s audience. I have experience in working with both editorial and client funded (Adidas, Jeep, Coors) content in high pressure, tight deadline driven environments.

I have a sixth sense for trending topics and undiscovered stories with viral potential –video concepts which I have pitched and executed have been amongst best performers for publishers like Vox Media, Popsugar, and Huffington Post.

If you’re in need of my expertise, I can be reached at irinadvalidze@gmail.com.

–  Irina


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